GOVERNMENT ENGAGEMENT, COMMUNICATIONS STRATEGY, TECHNICAL COPYWRITING
STRATEGY
RB Communications endorses targeted advocacy through multiple communications media. Strategy development takes place alongside evolving client business needs and makes use of existing client capacity and knowledge.
Taking in aspects of negotiation, lobbying, PR and marketing, additional regulatory exposure can be achieved with small steps. Wholesale change can be brought by widening the depth and scope of projects.
RB Communications develops tailored campaigns to maximise results and enable growth.
CONTENT
Written content is central to all engagement campaigns. The right words can build relationships, inspire trust and develop understanding.
By the time technology companies become involved in government engagement, their products have already been endorsed by markets or investors. But complex technical issues must be broken down into digestible forms to remove political barriers and open doors to regulatory change.
Creation and management of written output and collateral, from technical documentation and copywriting to tailored marketing materials, is vital.
ADVOCACY
Advocacy engagement occurs, once strategy and content are in place, through bilateral contact with relationship decision makers as well as through multi-lateral fora.
Opportunities to discuss business needs can arise from national and international decision making meetings. Regional fora like CEPT, ASMG and ATU, as well as the UN work of the ITU, encourage industry input.
Bespoke government meetings and bilateral negotiation are also targeted to ensure political understanding of technical issues and help create a balanced marketplace.
